Many of us have heard of the Progressives’ House Meetings as part of Organizing for America, but probably had no idea how this aspect has been a key secret weapon of their campaign to win elections and influence policy. In contrast to the information sharing and transactional Conservative meetings, Progressive House Meetings engage the hearts and minds of attendees, foster stronger commitments to action, and are used to grow the Progressive network.
Harvard’s Marshall Ganz was the mastermind behind this organizing technique, elements of which are summarized in his Fall 2009 Ganz Organizing class notes. Ganz has been a key advisor to the Progressive campaigns since prior to the 2008 Presidential election. He is not only responsible for the transformational messaging in the campaigns, but, with House Meetings, created the largest ground game ever amassed for an election in 2012. Marshall Ganz is also behind the New Organizing Institute focused on training organizers. TheVoicesOfAmerica.org reverse-engineered Marshall Ganz’s House Meeting approach and shares with you below how it might be transposed to grow and mobilize the Conservative movement.
In an unprecedented development for a President who should represent all Americans, Organizing for America, which was instrumental in getting the President elected, has now been transformed into Organizing for Action, a non-profit 501c4 advocacy group to advance the President’s agenda. The First Lady made this announcement in a video message to supporters, calling the move “the next phase in our movement for change”. Needless to say, House Meetings will continue to be an integral part of this movement. If Conservatives don’t adopt similar effective methods to grow their Conservative networks and obtain commitments to action, we will lose the America we have known!
Neighborhood Meetings Engage Hearts & Minds and Gain Commitments
The most effective approach for individuals to protect their freedoms, their values, and children’s futures against an increasingly Progressive government, media, and educational establishment is through Neighborhood Meetings. This gathering of like-minded neighbors will allow an affirmation of their shared beliefs, assure that everyone is aware of impending threats to these beliefs, and allow for a discussion of possible actions.
Commitments to action are secured by engaging the hearts and minds of attendees and through the existing relationships. History has shown us that citizens may have enlisted in fights because of their ideals, but have prevailed because of loyalty to the people beside them and a commitment to those they love. It is these loved ones who have to live with the consequences of their actions or non-actions.
Network Growth through Neighborhood Meetings
Network growth of like-minded concerned citizens occurs because attendees are asked to sponsor their own Neighborhood Meetings with invitations going out to a new network of like-minded neighbors. As appropriate, this expanded network of like-minded citizens can stay connected through social-media or through collaborative network capabilities. In essence, this network growth model is similar to the Tupperware, cosmetics, or jewelry party model.
The power of this network effect is best demonstrated by Harvard Professor Ganz in his course notes, where he cites that in the 1987 Pelosi for Congress campaign in San Francisco, six organizers held eighty-seven “House Meetings”, attended by six hundred people in just three weeks. From these, they were able to recruit one hundred ten leaders needed for the Get-Out-The-Vote effort for the entire congressional district.
Mainstream Neighborhood Meeting Agenda
Based on research, in order to engage the hearts and minds of participants in a mainstream Neighborhood Meeting and secure relationship-based commitments to action, it is best to follow the following meeting agenda:
In our recent interactions with Homemakers for America, we became aware of an initiative, similar to Neighborhood Meetings, now being rolled out nationally to their membership. It is called the Cottage Meeting and is simply an opportunity to gather friends and neighbors in a home, library, or community center to share a message of liberty. Homemakers for America has even created a Cottage Meeting Resource Manual. They have test-marketed this concept with much success. Consequently, this is an excellent, early success example for adopting the Neighborhood Meeting concept for liberty-loving Conservatives.